High Fashion. Formulated by Dyslexia. Inspired by Perceptions. Fixated on Sustainability.
Business overview
Location | Hemel Hempstead, United Kingdom |
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Social media | |
Website | noonetrueanything.com/ |
Sectors | Clothing & Accessories Mixed Digital/Non-Digital Mixed B2B/B2C |
Company number | 11139713 |
Incorporation date | 9 Jan 2018 |
Investment summary
Business highlights
- Revenue of over £33,000 from Apr-23 to Jan-24 *
- 300+ D2C Customers across 20+ Countries
- 0 investment - 100% bootstrapped by solo founder
- 4 sales/revenue strategies for global growth
Key features
Idea
Introduction
NO ONE TRUE ANYTHING, high fashion defining conventional norms, embracing the power of neurodiversity.
The brand name carries a profound message, celebrating the idea that truths are subjective and vary from person to person & culture to culture.
As a dyslexic & neurodiverse founder, I was kicked out of school at 16. Now I am embracing my dyslexia as a central aspect of my brand, with our collections being designed to captivate the audience's imaginations.
* based on unaudited management accounts.
Portraying how dyslexic minds might process words, we break down branding elements into syllables, offering a unique and imaginative experience.
NO ONE TRUE ANYTHING is centred around storytelling, creating narratives that people can emotionally relate and connect to.
By creating an emotional attachment, we believe that this creates a powerful fascination with the brand, resulting in community and sales.
Circa 10% of the population has dyslexia – dyslexia is our form of expression, but also a message of comfort, inclusivity and empowerment to others.
Monetisation strategy
D2C Physical Retail:
The high fashion segment amounted to US$7.39bn in 2022 in the UK. From 2024-2028, the market is expected to grow annually by 3.22% CAGR until 2027. The graph shows offline sales will outstrip online sales for fashion purchases.
The business has seen this firsthand, with 83% + of revenue coming from physical retail activation.
D2C E-Commerce:
Aim of 30% sales split on E-Comm, using the following: Social ads, PPC, SEO, PR & OOH.
B2B - Retailer & Etailers:
We aspire to collaborate with established retailers and showcase our collection through B2B channels, encompassing both online and in-store platforms. Additionally, leveraging personal networks, agents, and distributors can further enhance our reach and distribution network.
Outlet:
We believe that our relationship with Value Retail is strong and our vision is to not discount in our own stores/E-Comm, we aim to use Value Retail as a way to sell older stock and engage with new clients & enter new markets.
Target Consumers:
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